Pure Instinct

Pure Instinct is a complete ready-made dog food, raw or cooked, developed by orthomolecular therapist Ingrid Smolders and dog trainer Marco van Hoof. Many vets recommend Pure Instinct, and in Amsterdam you will find it at our shop: Het Vachtje is the only stockist in the city.

We carry a wide range of Pure Instinct in store, with new flavours and varieties being added regularly.

Pure Instinct is available in our shop on the Haarlemmerdijk, not in the webstore.

Ready-made raw food

Pure Instinct raw food is a complete meal. Alongside meaty bones and muscle meat, every recipe contains a fixed mix of:

  • Organ meat
  • Seasonal vegetables
  • Essential fats
  • A vitamin and mineral premix, matched to each recipe

It is ground finer and lower in fat than most other brands. This makes it easy to digest and suitable for dogs with digestive issues, overweight dogs, seniors and puppies.

Cooked food

For dogs for whom raw food or kibble is not suitable or wanted, for example due to illness, old age, poor appetite or recovery, there is complete cooked food. It is available based on:

HorseLambChickenRabbitVenisonPork

The cooked rolls can be used for a wide range of complaints and are very tasty, also for picky eaters. Which variety suits your dog depends on its complaints, so please always ask us for advice.

Why Pure Instinct

The makers increasingly saw dogs with nutritional problems and nutrient deficiencies, showing up as large stools, diarrhoea or coat problems.

Not everyone has the time or knowledge to put together a complete diet. Pure Instinct does it for you: every meal contains all the essential nutrients your dog needs.

Personal feeding advice

Does your dog have health complaints, or has your vet recommended Pure Instinct? Call us or visit our shop and we will help you choose the variety that suits your dog.

Available in our shop

Dierenspeciaalzaak & Hondenboetiek Het Vachtje Haarlemmerdijk 97-105
1013 KD Amsterdam

Get directions

Pure Instinct is a complete ready-made dog food, raw or cooked, developed by orthomolecular therapist Ingrid Smolders and dog trainer Marco van Hoof. Many vets recommend Pure Instinct, and in Amsterdam you will find it at our shop: Het Vachtje is the only stockist in the city.

We carry a wide range of Pure Instinct in store, with new flavours and varieties being added regularly.

Pure Instinct is available in our shop on the Haarlemmerdijk, not in the webstore.

Ready-made raw food

Pure Instinct raw food is a complete meal. Alongside meaty bones and muscle meat, every recipe contains a fixed mix of:

  • Organ meat
  • Seasonal vegetables
  • Essential fats
  • A vitamin and mineral premix, matched to each recipe

It is ground finer and lower in fat than most other brands. This makes it easy to digest and suitable for dogs with digestive issues, overweight dogs, seniors and puppies.

Cooked food

For dogs for whom raw food or kibble is not suitable or wanted, for example due to illness, old age, poor appetite or recovery, there is complete cooked food. It is available based on:

HorseLambChickenRabbitVenisonPork

The cooked rolls can be used for a wide range of complaints and are very tasty, also for picky eaters. Which variety suits your dog depends on its complaints, so please always ask us for advice.

Why Pure Instinct

The makers increasingly saw dogs with nutritional problems and nutrient deficiencies, showing up as large stools, diarrhoea or coat problems.

Not everyone has the time or knowledge to put together a complete diet. Pure Instinct does it for you: every meal contains all the essential nutrients your dog needs.

Personal feeding advice

Does your dog have health complaints, or has your vet recommended Pure Instinct? Call us or visit our shop and we will help you choose the variety that suits your dog.

Available in our shop

Dierenspeciaalzaak & Hondenboetiek Het Vachtje Haarlemmerdijk 97-105
1013 KD Amsterdam
The Netherlands

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